The Hearts Behind the Pack
Meet Jody & Candace
Xtreme Canine wasn't born in a boardroom, but from a lifelong devotion to the well-being of dogs. Jody van den Heever and Candace Le Roux founded this journey with a single mission: to provide every canine companion with the nutrition and care they deserve to live their most vibrant lives.
Inside Jody's Story
Jody has cherished an affinity for canines since his youth, always feeling an innate link to them. Growing up with an intense animal bond, he devoted his formative years to learning about their specific requirements. This sincere devotion eventually paved his career track, drawing him into professional dog breeding where he observed firsthand how vital proper nutrition is for a pet's daily energy and their long-term wellness.
His history as a breeder motivated Jody to offer premium yet accessible health supplements for canine prosperity. Fuelled by this specialist knowledge, he established Xtreme Canine to fix industry shortcomings. His objective is to guarantee that all owners can find expert support that improves the existence of their faithful friends through available, scientifically grounded nutritional formulas and dedicated care.
The Heart of the Pack: Candace's Story
Candace is a pioneering female leader in the business world, holding multiple directorships across a range of companies. Known for her sharp business acumen and clear, forward-thinking vision, she consistently turns ideas into meaningful results. Her work is guided by a deep sense of drive and compassion, always focused on improving the lives of both people and animals alike.
Her contribution to the brand's vision is centered on 'Wholeness'—the idea that a dog's health is a reflection of their environment, nutrition, and the care they receive. Candace ensures that Xtreme Canine remains a brand with a conscience, prioritizing the well-being of dogs across Africa through sustainable and compassionate practices.
Our Shared Passion for Canine Well-being
Pioneering Care
Both Jody and Candace believe that every dog deserves the highest standard of nutrition, combining their expertise to innovate canine wellness solutions that set new industry benchmarks.
Across Africa & Beyond
Inspired by the diverse landscapes of Africa, their mission extends beyond localized care, with goals to reach dogs across the continent & globally with products built for resilience and vitality.
Wellness Mission
At Xtreme Canine, the core value is simple: love translated into health. Our combined efforts ensure that your dog receives the care and attention of a family-run passion project.
Our Future Vision
We dream of an Africa where every dog flourishes through superior nutrition. Beyond our products, we are building a heartfelt family legacy for our daughters, rooted in compassion. We are deeply committed to empowering the next generation by creating meaningful jobs for youth, ensuring a brighter, more vital future for our entire community.